Soju can never be left out when talking about Korea. It has been a popular local spirit that has comforted people’s hearts for many years. There are so many alcoholic drinks around the world, how did Soju dominate the Korean market share?
The dominating brand of soju in Korea is HiteJinro, which was founded in 1924 and has been running for 98 years. Soju itself makes up 97% of the alcohol sales in South Korea and half of the spirits sold in South Korea is produced by non-other than JINRO. The Korea alcoholic brand JINRO soju has reach its unrivaled becoming the World Best-Selling Spirit for 20 consecutive years. How is this even possible?
To make soju it requires a lot of farmlands which means a symbol of wealth and prosperity. Traditional soju is traditionally made from rice and wheat which goes through a distilment process that gives its high alcoholic content. There was a time when the government banned the use of rice to brew alcohol yet replacing it with the diluted soju. Before the ban was lifted, Korea started using sweet potatoes to brew alcohol, which opened way to the most popular soju brands like JINRO soju.
It was said that an average South Korean aged over 20 drinks 87 bottles of soju a year, 1.5 bottles per week. In the beginning, the alcohol content of soju was over 30% and it’s widely seen drink only for the strongest man. With the growth popularity of soju, it has shown a trend towards lower alcohol content that has become a cleaner and easier refreshing alcohol beverage to drink. Due to the decrease of alcohol content and reasonable price, it is just the perfect go-to-drink loved by South Koreans.
There’s a saying that when someone chooses a brand of soju, they stick to the same brand. How so?
Once a person tries a new brand of soju and it kicks in pretty smoothly, they tend to choose the same brand every time because of the familiarity of taste. Whether is it a special occasion with loved ones or even during some alone time when all you want to do is snuck in your bed and watch your favorite K-Drama. It just never feels the same.
Personally, it was because of the exposure of Hallyu that opened my eyes to the wonderful real original refreshing JINRO soju. I believe I am not the only one who feels this way as it aims to provide the most authentic Korean soju drinking experience to everyone.
So, who’s the top No.1 soju brand?
The soju brand that’s stands out the most is the one and only Real Original Soju – JINRO soju. You’ve probably known this by now, JINRO soju has sold around 95.4 million cases in 2021 and it has been increasing ever since. JINRO soju has recorded five years of consecutive growth and is nearly 30 million cases ahead of its nearest competitor. This just shows the astonishing result for JINRO’s soju growth in sales. In comparison, other soju brand like Chum Churum struggled to maintain its sales which is down by 4.4% to 19 million cases, resulting them to drop out of the top 10 world’s biggest selling spirits lists. You can also check out this article for more information.
So, how do you distinguish the most authentic JINRO soju with other brands?
Easy! Find the cute toad, JINRO’s mascot on the upper left of the JINRO soju bottle. JINRO soju is the only brand that has a mascot, and the toad of the colors varies from the different flavors of JINRO soju. JINRO comes with variety of flavor: JINRO Strawberry soju, JINRO Grapefruit Soju, JINRO Plum soju, JINRO Green Grape soju and the newest addition JINRO Peach soju.
How can you miss it? Make sure to always spot for the JINRO toad for a real soju experience.
Being said that, the popularity of JINRO soju is not only dominating the Korean market share anymore but dominating worldwide. Due to the influence of K-Food and K-Entertainment around the world, it’s no doubt that JINRO soju is making their way into the global circle. You can check out these short films from Jinro Philippines and Jinro Japan to get the heartwarming feel of JINRO soju. JINRO soju gives you the real experience of connecting and sharing where you cannot miss out.
If you haven’t tried it out, check out this link to find out more about JINRO’s products.
“For more information about JINRO products, check it out at https://hitejinroph.com/ “
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